Wellness - Dog

Crafted first-ever multi-media masterbrand awareness campaign to help this super-premium natural pet food company connect to a younger audience that have a far deeper emotional bond with their pets. Unique, lush togetherness vignettes pushed the bonding and emotion far past category tropes that are locked in ingredient and functional focus. Plus, since brand recall was low, we creatively threaded the brand name through the conceit of the concept, to the accolades of clients and, more importantly, buyers, both consumer, and retail. Our work included repositioning the brand, creating a new equity pyramid, qualifying through research, and seeing all through post-production. Now we continue to highlight Wellness' myriad reasons to believe and bring life to 'well beings.'
Brand Campaign, Muti-media, B-to-B, B-to-C

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Wellness - Dog

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