Wellness - Dog

Crafted first-ever multi-media masterbrand awareness campaign to help this super-premium natural pet food company connect to a younger audience that have a far deeper emotional bond with their pets. Unique, lush togetherness vignettes pushed the bonding and emotion far past category tropes that are locked in ingredient and functional focus. Plus, since brand recall was low, we creatively threaded the brand name through the conceit of the concept, to the accolades of clients and, more importantly, buyers, both consumer, and retail. Our work included repositioning the brand, creating a new equity pyramid, qualifying through research, and seeing all through post-production. Now we continue to highlight Wellness' myriad reasons to believe and bring life to 'well beings.'

Brand Campaign, Muti-media, B-to-B, B-to-C

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Brand Campaign, Muti-media, B-to-B, B-to-C

Wellness - Dog

What’s a Rich Text element?

Static and dynamic content editing

How to customize formatting for each rich text

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