What started as a brand campaign for one product launch morphed into 2 separate lines. So we pivoted off of one execution to a solution for both - and a tag that mirrored the parent brand as well. More importantly, we refreshed brand equity with the first benefit oriented work, encouraging the client’s largest media spend to date. Work included broadcast and digital spots, social, online sales support, and retailer assistance. Our ‘&’ approach helped join both creative executions with work that had impact even with varied media channel outputs.
Brand Campaign and Product Launch

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


© Command N 2022